It’s one of those emails that I look forward to.ĭiscounts are another great way to keep your subscribers engaged with your brand.
UNCONVENTIONAL TRELLO DOWNLOAD
Every Monday they send a newsletter that contains six new items that I can download for free, for a week. One of my favorite emails comes on Monday, and it’s from CreativeMarket. If they are photographers, they will probably be more into Lightroom presets, for example. If your audience consists of marketers, they will be interested in free, high-quality marketing resources. Just make sure you have the right kind of freebie for your audience.
Since your newsletter is digital, you should pack some digital goods in them (e.g., ebooks, courses, fonts, illustrations. Soon you will notice results, which might include fewer unsubscribers, a boost in open rates, and a more loyal base of subscribers.įreebies come in many shapes and sizes. It will add more value to your newsletters, making your readers more interested in them. But why send out a standard newsletter if you can achieve more with an unusual one? Make sure you have a section in your newsletter where you include freebies or special discounts. The standard newsletter contains the latest information about products, news, updates, tips, and articles. It’s an unexpected name for a newsletter, but it works. Every time it lands in my inbox it makes me smile, because I happen to love tacos (just like 99% of the people living on this planet). Need a few examples? Here are two newsletter names that stuck with me. Make sure the name that you choose resonates with your subscribers and fits your brand image. Perhaps a brainstorming session with the creative team will result in a few great options. Choosing the name can be an incredibly difficult task. Think of something fun, endearing, quirky or punny, because an unconventional newsletter starts with an unconventional name. If they find it cool or endearing, they’re more likely to open your emails.ĭon’t just call it a newsletter. Some people think that the name is not important, but it can have a big impact on your audience. If you’re thinking of starting newsletter or rebranding your newsletter, start with the name. Here’s a list of newsletter ideas to fill up your email calendar and over 30 best email campaigns as picked by fellow marketers. You might also enjoy these two other posts we’ve published around this topic. Here are a few ways you can infuse your newsletters with your brand’s personality.
Perhaps these ideas will help you improve your relationship with your subscribers. This article is for marketers who want to try new things or add some spice to their newsletters, and see what works out and what doesn’t. As long as subscribers dig your content, they’re not going to unsubscribe or mark you as spam. It’s more important than the design or the format of the email. It’s more important than any gimmicks marketers try. The content of the newsletter is what makes people read their emails. It takes some creativity, a few experiments, and some work.īefore we talk about unconventional newsletter ideas, I want to state that there’s nothing wrong with sending conventional newsletters.
It’s really hard for a marketer to pull that off, but it’s not impossible. It’s usually the unconventional emails that have that effect. Many of you do the same, and the rest probably just ignore them.īut, every once in a while I get an email that wows me or makes me smile. I regularly unsubscribe to those newsletters that I don’t find relevant or useful. Only a few newsletters survive my harsh inbox-cleaning habits. Over the course of our lives, we get tons of newsletters, which can become a problem for many. Marketers try to keep their audiences engaged through constant email communication.
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